Inmar Automotive's client portal allows for unparalleled depth and control of your data and the insights generated. The intuitive and responsive design allows for reporting that is quickly customized to your needs.
Fully automated campaign management provides the ability to quickly reach your drivers with meaningful content. Inmar Automotive's AI and ML driven segmentation and scoring makes retention and conquest as easy as launching a campaign.
As your drivers receive meaningful and engaging content, they become ever more loyal to the point they can't imagine anyone else taking care of them and their vehicle!
Inmar Automotive's suite of products is comprehensive enough to address all facets of what your dealership needs and nimble enough to meet the requirements of the personalized exigencies of the modern driver
How to surprise and excite your customers
Journey is Inmar Automotive's response to the overwhelming market trend of drivers identifying themselves by their OEM, not dealership. Journey wants to reverse that narrative and have drivers instead identify by your dealership. Journey provides opportunities for meaningful interaction for drivers with your dealership outside of the service lane. With Journey, they will not be able to envision driving without you taking care of their vehicle!
Drivers previously unknown to your dealerships are identified, scored, and segmented by make to ensure maximum engagement.
Potential customers are marketed along the effective segmentation lines to ensure that, even though this is the first interaction with you, it is meaningful and drives high returns.
HOW TO INCREASE OVERALL MARKET SHARE
Conquest is simple in its message but complex in its execution. We target drivers near your dealership who have never had the opportunity to interact with you in a meaningful way. We then segment those drivers and serve offers to those segments that have the highest chance to drive them to your dealerships and start the virtuous cycle of dealership profitability.
Identifying what loyal customers individually value and then providing it to them turns the virtuous cycle that keeps your dealerships profitable
Journey optimizes the delivery and content of the highly personalized messaging that makes your drivers feel known and valued by your dealerships
HOW TO MAXIMIZE CUSTOMER RETENTION
Multivariate testing used to optimize yield and
Reactivation identifies the most valuable lapsed drivers who have both a high chance of returning and the greatest likelihood for a high value RO.
Everyone lapses for a different reason. Reactivation seeks to find that reason for individual drivers and address it to win back that customer