WHAT WE DO

SEGMENTATION

SEGMENTATION

Segmentation allows effective marketing to reach the right audience

PERSONALIZATION

PERSONALIZATION

Personalized content ensures that the recipient is interested and engaged by the relevant content

AUTOMATION

AUTOMATION

Running a dealership is hard, running a campaign shouldn't be

CONSUMER PREFERENCE ARE
CHANGING

Utilizing transactional and demographic data across hundreds of dealerships creates a marketing ecosystem with a level of personalization unmatched in the marketplace.

Predictive analysis

PREDICTIVE ANALYSIS AND CUSTOMER SEGMENTATION

Data about the customer, their vehicle, and their transaction history is combined to create complex customer segmentation that allows for highly effective targeting that appeals to your customers.

  • Hundreds of data points are consumed to generate the most appropriate content
  • Content is inherently more meaningful and highly engaging
  • Insightful analytics further refines and tailors the content to your drivers as the campaign continues
Predictive analysis

MULTICHANNEL AUTOMATION

Media campaigns are executed across multiple channels with highly personalized messaging. Using segmented information, offers with personalized content are moved into the most impactful stream for each of your drivers.

  • "One-click" campaigns allow for easy campaign creation and management
  • Multi-stream campaigns address the largest audience possible
  • Our optimization algorithm moves the content into the most effective stream for each driver
Predictive analysis
Predictive analysis

INCREASED CUSTOMER VALUE

Multivariate testing optimizes yield and consumer experience. Inmar Automotive believes in the virtuous cycle that drives dealership profitability, and our products fuel that cycle and spin it ever faster!

  • A/B testing ensures the effectiveness of future campaigns
  • Drivers on average spend 10% more per RO if they have been targeted in a campaign
  • Inmar Automotive maximizes the revenue per RO opportunity

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